Entrepreneurs are always looking for ways to improve their marketing efforts. Email marketing remains a potent marketing technique. To fully utilize the power of email marketing, you must first select the software that will allow you to take your marketing to the next level. Email marketing software is far more than a tool for sending and tracking emails. Tools for expanding your audience, segmenting your lists, and combining all of your marketing channels make the software a powerful tool for growing your business and increasing revenue.
You’ve probably heard of Mailchimp, a leader in email marketing tools. Their basic email marketing features, such as email creation and scheduling, are included in their free plan. The smart recommendations function, which gives you with useful audience insights to optimize your marketing efforts, making this an excellent email marketing tool.
The Content Manager, where you can keep your images and files for fast access, makes designing emails on the platform a breeze. Mailchimp allows you to automate emails at key points in the buyer journey, such as welcome emails, order confirmations, and abandoned cart reminders, among other things.
The entire procedure feels seamless and user-friendly, and hGetResponse also gives you access to thousands of free stock photographs and a built-in Shutterstock library. The latter, on the other hand, is not free, but you can buy the image after previewing it in the editor. They don’t have an internal image editor, so make sure you’ve already modified your image before uploading it.
After you’ve finished creating your email, you’ll be taken to the summary page. You can give your campaign a name, write a subject line, and add email recipients here. Except when you want to redo the modification, most of these choices open a popup window rather than redirecting you to another page.
- Hubsub Email Marketing
HubSpot, which is most known for its marketing automation technology, just released a free email marketing solution that can handle many of a small business’ transactional email requirements.
HubSpot Email Marketing’s free version may send kickback emails from lead offers, thank you emails after purchases, or just promote current initiatives. The simplicity of HubSpot’s free email tool is one of its strongest features. The program has a drag-and-drop visual editor as well as pre-made templates to get you up and going quickly.
The integrated connectivity with other HubSpot tools, such as the free-forever CRM, is, of course, what sets HubSpot Email Marketing apart. You have access to both tools once you register an account, so you can construct a centralized contacts database, organize it in lists, and monitor and track email performance.
Sender is one of the greatest free email marketing solutions available, including deliverability features. It allows you to make beautiful newsletters without having to know HTML. Simply pick a template and add items like photographs, videos, and text to make it your own. To make an even bigger effect, you can customise your newsletters for each recipient.
One of the main reasons for Sender’s inclusion on our list is its powerful analytics functionality. It allows you to see who has opened your emails and clicked on the links, as well as when they were opened. It even assists you in creating precise buyer profiles based on subscriber activities, allowing you to improve your current email strategy and create attractive offers.
- Email Octopus
EmailOctopus is a straightforward email marketing solution that operates on Amazon SES. While the free plan doesn’t have as many capabilities as some of the other free email marketing tools on this list, it does allow you to send out a lot more emails per month than the majority of them.
You can send emails from as many different email addresses as you choose. As a result, it’s ideal for a small agency or entrepreneur who represents other businesses. It also connects with third-party programs like MailOptin, WordPress, and Zapier, allowing you to share client data across many platforms.
SendPulse bills itself as a multi-channel marketing platform, yet email marketing is its most popular feature. It includes a large number of professionally designed email templates that you can quickly alter with a drag-and-drop editor. You can then schedule these personalized emails to be sent out at the appropriate time based on user behavior, event triggers, and other factors.
The subscriber rating function in SendPulse is a great method to figure out who your most valuable subscribers are. It allows you to examine each subscriber’s open and click rates, as well as their read and unread rates. You may also use replaceable text fields to personalize your emails with information such as your name, gender, date of birth, and other information.
MailerLite, at the other end of the price spectrum, is one of the best email marketing tools for value for money (it’s free for sending up to 12,000 emails per month to less than 1,000 contacts).Unlike other basic email marketing platforms on the market, MailerLite is a tool that can be used in any business.
MailerLite has everything you need to create bulk email marketing campaigns, whether you’re running a small charity, a side business, or are a new freelancer. If you’re a small firm, a platform like ActiveCampaign, which has an in-built CRM and more advanced marketing functions for about the same price, would be a better fit.MailerLite is great for beginners and personal projects where you only need to create stunning email campaigns to engage your audience.
You can add individual contacts, upload emails in bulk from a CSV file, or import your email contacts from another service to construct your email list. Even though copying and pasting your data isn’t an option, you can easily make a CSV file to avoid this trouble. ConvertKit only allows you to have one contact list, which you may arrange using tags.
Things get a little awkward when it comes to creating your email. ConvertKit doesn’t offer a modern drag-and-drop tool, so plain text and custom HTML code are your only options. There’s also a muddled process for choosing a template, with only three choices.The plain text editor, on the other hand, is sturdy and not crowded with countless options that can be confusing to newcomers. By highlighting a line of text, you can still access many editing choices.
The following step takes you to the preview area, where you can see the entire message and double-check that it’s ready to send. You can then choose to send the email right away or schedule it for later.
You can add contacts to your list in one of three ways: one at a time, copy-paste numerous contacts at once, or import contacts from a file. The latter two options initiate a five-step procedure. There, you may add more information about your contacts, choose to send a confirmation email to your subscribers, tag your contacts, and authenticate their origin. The procedure is a little clumsy, but it doesn’t take long to complete.
We couldn’t locate a simple way to add or remove contacts from a contact list, which was a major flaw. We were able to accomplish this by exporting the list, making modifications, and then importing it into a new list, but it required a lot of time and effort. You can use the built-in drag-and-drop email builder, plain text, or custom HTML code to generate your email. Don’t be discouraged by the blank slate when using the builder because you may access pre-made templates from the editor. Choosing a template merely adds the template’s empty blocks and structure, which isn’t really visible.
There’s also no option to send the email immediately after it’s been created. Instead, save and exit the editor before moving on to scheduling your message. From the standpoint of a new user, we believe that this process isn’t as smooth and straightforward as some of the others we’ve seen. Sending an email to your contact list is a simple and quick process that just takes a few minutes. You choose the email you want to schedule, the pre-built email list you want to send it to, and the time you want it to go out.
- Constant Contact
Instant Contact is one of the world’s most popular and fastest-growing email marketing services. It’s also the most user-friendly email marketing service for beginners.
Manage your email lists, contacts, email templates, marketing calendar, and more with ease. Unlimited emails, easy tracking and reporting, built-in social media sharing features, free image library, list segmentation, Facebook ads integration, and a sophisticated eCommerce integration for Shopify stores are all included with each account.
Email Plus accounts also include powerful tools like email automation, drip marketing, surveys & polls, coupons, online donations, and subject line A/B testing, all of which may help you save time and money. With live chat, phone calls, email, community support, and a large collection of useful materials, Constant Contact provides unrivaled customer service. They offer in-person live seminars across the United States in addition to online training. This enables small business owners to quickly grasp the fundamentals of email marketing and use it to build their company like a pro. Constant Contact is the best email marketing service for small businesses and startups for all of the reasons stated above.